Planta Livre | "2048" | Christmas Commercial

This was a commercial/cause film, it's a kind of cautionary tale about the risks of unbridled consumerism, while at the same time communicating our client product/cause, the rental of living Christmas pine trees, for a symbolic price, and that after the holidays the company takes them and plant them in a local forest. I was responsible for the creative direction, conceptualizing the film, writing the script and the copy, exec producing, directing & editing this film.